INTERESTING INDUSTRY

Pinterest smashes the 200 million mark….

So, in 2016, the mood board social network giants Pinterest, recorded a very tidy monthly figure of 150 million active users. Pretty impressive for a company that’s still technically in its infancy at only 7 years old right? Well, you

/ No comments

Pinterest smashes the 200 million mark….

So, in 2016, the mood board social network giants Pinterest, recorded a very tidy monthly figure of 150 million active users. Pretty impressive for a company that’s still technically in its infancy at only 7 years old right? Well, you

/ No comments

Mark’s at the peak of his career

After having recently conquered the ‘Three Peaks Challenge’, INK Digital’s Client Services Director, Mark Bower, has just been shortlisted for the prestigious Digital Entrepreneur of the Year Award. Mark is one of six finalists for the gong. We pulled Mark

/ No comments

Mark’s at the peak of his career

After having recently conquered the ‘Three Peaks Challenge’, INK Digital’s Client Services Director, Mark Bower, has just been shortlisted for the prestigious Digital Entrepreneur of the Year Award. Mark is one of six finalists for the gong. We pulled Mark

/ No comments

New iPhone Launch!

So, this week has seen the highly anticipated launch of the brand-new Apple iPhones. Yes, plural. They’ve decided to release a trio of newbies. The iPhone 8, iPhone 8 Plus and iPhone X. Overkill? The launch event saw Apple bigwigs

/ No comments

New iPhone Launch!

So, this week has seen the highly anticipated launch of the brand-new Apple iPhones. Yes, plural. They’ve decided to release a trio of newbies. The iPhone 8, iPhone 8 Plus and iPhone X. Overkill? The launch event saw Apple bigwigs

/ No comments

Say hello to Aqib our new Content Marketing Executive

We would like to say a huge hello and welcome to the latest member of the INK team – Aqib Hamid, our new Content Marketing Executive. Aqib has worked in marketing since finishing Marketing Management studies at the University of Huddersfield, graduating in 2014.

/ No comments

Say hello to Aqib our new Content Marketing Executive

We would like to say a huge hello and welcome to the latest member of the INK team – Aqib Hamid, our new Content Marketing Executive. Aqib has worked in marketing since finishing Marketing Management studies at the University of Huddersfield, graduating in 2014.

/ No comments

INK-terview – Chatting with our Campaign Manager, Dulcie!

Our fabulous new Campaign Manager, Dulcie has been a fellow INKer now for two months! So in true INK style, we shone our spotlight on her and asked our ten quick-fire questions… INK-terviewer: Hi Dulcie, let’s kick things off with you

/ No comments

INK-terview – Chatting with our Campaign Manager, Dulcie!

Our fabulous new Campaign Manager, Dulcie has been a fellow INKer now for two months! So in true INK style, we shone our spotlight on her and asked our ten quick-fire questions… INK-terviewer: Hi Dulcie, let’s kick things off with you

/ No comments

Taking social media content with a pinch of political salt!

With another general election approaching, who to vote for is on everyone’s mind. Surely you’d assume we’re exposed to every possible choice, to make the right decision? Maybe not! Recently, a program was hosted on BBC Radio 4, describing how

/ No comments

Taking social media content with a pinch of political salt!

With another general election approaching, who to vote for is on everyone’s mind. Surely you’d assume we’re exposed to every possible choice, to make the right decision? Maybe not! Recently, a program was hosted on BBC Radio 4, describing how

/ No comments

New Google AdWords features you need to know about!

You may have heard through the grapevine that Google have unexpectedly lost some of their high profile brands from their advertising roster.  A big blow for the internet giant who have recently claimed that their third party verification is the

/ No comments

New Google AdWords features you need to know about!

You may have heard through the grapevine that Google have unexpectedly lost some of their high profile brands from their advertising roster.  A big blow for the internet giant who have recently claimed that their third party verification is the

/ No comments

Important Google Analytics Update: Remarketing

Here at INK, we love to share any new digital updates with you and here’s the latest, Google have made an important announcement about remarketing within its Analytics platform. So, what’s changing? From May 15th 2017, when you create new Remarketing Audiences in your

/ No comments

Important Google Analytics Update: Remarketing

Here at INK, we love to share any new digital updates with you and here’s the latest, Google have made an important announcement about remarketing within its Analytics platform. So, what’s changing? From May 15th 2017, when you create new Remarketing Audiences in your

/ No comments

Tips to create top notch email campaigns in 2017!

We’re email marketing fanatics here at INK and as the New Year is here, we’ve whipped up some top tips that we swear by that can help your campaigns reach new heights in 2017! Personalise until your heart’s content Campaign Monitor

/ No comments

Tips to create top notch email campaigns in 2017!

We’re email marketing fanatics here at INK and as the New Year is here, we’ve whipped up some top tips that we swear by that can help your campaigns reach new heights in 2017! Personalise until your heart’s content Campaign Monitor

/ No comments

Google’s Penguin 4.0 has arrived!

Google has confirmed the arrival of Penguin 4.0 which is now part of its core algorithm, but what does it mean? Read on as we explain the new update in more detail. Firstly, to give you some quick insight into

/ No comments

Google’s Penguin 4.0 has arrived!

Google has confirmed the arrival of Penguin 4.0 which is now part of its core algorithm, but what does it mean? Read on as we explain the new update in more detail. Firstly, to give you some quick insight into

/ No comments

Improving online visibility and security with an SSL Certificate

The internet we knew and loved 10 years ago is almost indistinguishable to that of today. When trying to describe the amount of online traffic, content and competition, the word ‘tons’ doesn’t quite cut it. Then there’s the massive issue

/ No comments

Improving online visibility and security with an SSL Certificate

The internet we knew and loved 10 years ago is almost indistinguishable to that of today. When trying to describe the amount of online traffic, content and competition, the word ‘tons’ doesn’t quite cut it. Then there’s the massive issue

/ No comments

A new Google update: Finding content on mobile

Good news! There are two new Google updates to mobile search results heading our way to make finding content even easier. So, here’s the lowdown… 1. Mobile friendly label removal You probably already know, but a couple of years ago,

/ No comments

A new Google update: Finding content on mobile

Good news! There are two new Google updates to mobile search results heading our way to make finding content even easier. So, here’s the lowdown… 1. Mobile friendly label removal You probably already know, but a couple of years ago,

/ No comments

Helping our new client build its EST8

We’ve been beavering away on a super exciting Australian property project for a little while now and we’re delighted to be able to share what we’ve been doing! EST8 is an ace, new estate agency which launched into Melbourne’s luxury

/ No comments

Helping our new client build its EST8

We’ve been beavering away on a super exciting Australian property project for a little while now and we’re delighted to be able to share what we’ve been doing! EST8 is an ace, new estate agency which launched into Melbourne’s luxury

/ No comments

Quick Top Tips for your Instagram

It may just be time to really up your Instagram game – with 300 million active users, it’s safe to say that with a killer marketing strategy, you could really reap those engagement rewards. Engagement with brands on Instagram compared to other social channels is

/ No comments

Quick Top Tips for your Instagram

It may just be time to really up your Instagram game – with 300 million active users, it’s safe to say that with a killer marketing strategy, you could really reap those engagement rewards. Engagement with brands on Instagram compared to other social channels is

/ No comments

How Pokémon Go can prove beneficial to your brand

Even if you haven’t played it yet, it’s likely you’ll have heard of it – yep, we’re talking about the latest craze, Pokémon Go. This cool new gaming app uses real locations to encourage people to get outdoors and search

/ No comments

How Pokémon Go can prove beneficial to your brand

Even if you haven’t played it yet, it’s likely you’ll have heard of it – yep, we’re talking about the latest craze, Pokémon Go. This cool new gaming app uses real locations to encourage people to get outdoors and search

/ No comments

How Melbourne is trusting its sensors with the IoT

It’s been predicted that in the next 35 years, the beautiful city of Melbourne (and our alternative home town), will experience a population boom of double proportions and will overtake Sydney in the size stakes by 2035. This rapid growth, plus climate

/ No comments

How Melbourne is trusting its sensors with the IoT

It’s been predicted that in the next 35 years, the beautiful city of Melbourne (and our alternative home town), will experience a population boom of double proportions and will overtake Sydney in the size stakes by 2035. This rapid growth, plus climate

/ No comments

Russell Kennedy Lawyers serve INK with a top project!

It’s often said that there’s nothing more powerful than a word of mouth recommendation, and lately for us at INK, no truer word has been spoken. Our teams in both Halifax and Melbourne have an awesome network of connections and

/ No comments

Russell Kennedy Lawyers serve INK with a top project!

It’s often said that there’s nothing more powerful than a word of mouth recommendation, and lately for us at INK, no truer word has been spoken. Our teams in both Halifax and Melbourne have an awesome network of connections and

/ No comments

Sayer Jones says ‘yes!’ to the INK Digital treatment!

We like to think ourselves as a forward-thinking kind of agency, and when we have a similar meeting of minds with potential clients, it takes the prospect of project collaboration to a level where confetti cannons start firing. We’ve been

/ No comments

Sayer Jones says ‘yes!’ to the INK Digital treatment!

We like to think ourselves as a forward-thinking kind of agency, and when we have a similar meeting of minds with potential clients, it takes the prospect of project collaboration to a level where confetti cannons start firing. We’ve been

/ No comments

Lost in Translation

As your business expands, it’s crucial that you consider each and every aspect of your brand message and how it will translate to countries across the globe. Companies often underestimate the importance of investigating different languages when launching a new

/ No comments

Lost in Translation

As your business expands, it’s crucial that you consider each and every aspect of your brand message and how it will translate to countries across the globe. Companies often underestimate the importance of investigating different languages when launching a new

/ No comments

Why future-proofing your digital marketing is crucial: Part 2

Following on from part one of this future-proofing mini series, we’re going to identify some ideas that encourage longevity for customer relationships by building trust – no easy feat! Question what you’re offering A key term we reckon the industry will

/ No comments

Why future-proofing your digital marketing is crucial: Part 2

Following on from part one of this future-proofing mini series, we’re going to identify some ideas that encourage longevity for customer relationships by building trust – no easy feat! Question what you’re offering A key term we reckon the industry will

/ No comments

Why future-proofing your digital marketing strategy is crucial: Part 1

The bombardment of information has spawned a generation of time-poor individuals which has not only become a first-world pandemic, but also a challenge and a half for marketers to continuously evolve brands to keep engagement levels buoyant. The only way

/ No comments

Why future-proofing your digital marketing strategy is crucial: Part 1

The bombardment of information has spawned a generation of time-poor individuals which has not only become a first-world pandemic, but also a challenge and a half for marketers to continuously evolve brands to keep engagement levels buoyant. The only way

/ No comments

AdWords update to help gain even better results!

Google is releasing an exciting new feature soon which will allow us marketers to test campaign changes and measure how they perform before implementing them. This is a fantastic opportunity to encourage your campaigns to reach new heights. The update consists of three steps: Using drafts

/ No comments

AdWords update to help gain even better results!

Google is releasing an exciting new feature soon which will allow us marketers to test campaign changes and measure how they perform before implementing them. This is a fantastic opportunity to encourage your campaigns to reach new heights. The update consists of three steps: Using drafts

/ No comments

Engaging your Audience Effectively: INK’s 3 Top Tips

Great content, we think, should be to the point. But as well as being snappy, and free of grammatical errors and spelling mistakes (that’s a given!), it should be engaging enough to make you read on. It may use the power of

/ No comments

Engaging your Audience Effectively: INK’s 3 Top Tips

Great content, we think, should be to the point. But as well as being snappy, and free of grammatical errors and spelling mistakes (that’s a given!), it should be engaging enough to make you read on. It may use the power of

/ No comments

Creativity is in our DNA

“Drum roll please…” We’re super proud to announce that we have been shortlisted for not one, but two Drum Network Awards at the 2015 bash! We are over the moon to be nominated for Creative Team of the Year for the

/ Comments Off on Creativity is in our DNA

Creativity is in our DNA

“Drum roll please…” We’re super proud to announce that we have been shortlisted for not one, but two Drum Network Awards at the 2015 bash! We are over the moon to be nominated for Creative Team of the Year for the

/ Comments Off on Creativity is in our DNA

How to Win (Facebook) Friends and Influence Them

Ah, Facebook! What would the social networking site actually be if it weren’t for ‘Likes’? It seems everything, not just on Facebook but on other platforms like it, is geared towards gaining a following, ensuring it stays, and more importantly,

/ No comments

How to Win (Facebook) Friends and Influence Them

Ah, Facebook! What would the social networking site actually be if it weren’t for ‘Likes’? It seems everything, not just on Facebook but on other platforms like it, is geared towards gaining a following, ensuring it stays, and more importantly,

/ No comments

How Blogging Can Help Give Your Business a Boost

Struggling to keep up with the ever-changing world of digital marketing? We don’t blame you! Here at INK, we take the many developments of the world of online communications in our stride (after all, it is our job!), but we know

/ No comments

How Blogging Can Help Give Your Business a Boost

Struggling to keep up with the ever-changing world of digital marketing? We don’t blame you! Here at INK, we take the many developments of the world of online communications in our stride (after all, it is our job!), but we know

/ No comments

A ‘Sweet’ Victory at Our Macmillan Cake & Coffee Morning

When we do cake-related activities here at INK, we don’t do them by half. And by that we mean, only the full cake will do. Nom, nom, nomity nom! Joking aside, our latest INK cakefest was for a very important

/ No comments

A ‘Sweet’ Victory at Our Macmillan Cake & Coffee Morning

When we do cake-related activities here at INK, we don’t do them by half. And by that we mean, only the full cake will do. Nom, nom, nomity nom! Joking aside, our latest INK cakefest was for a very important

/ No comments

INK voted as Top 5 Elite Agency in the UK

We’re proud as punch to announce that we have been named in the UK’s top five agencies on the elite list in The Drum Digital Census and have finished second in the client poll! In order for agencies to make the elite

/ No comments

INK voted as Top 5 Elite Agency in the UK

We’re proud as punch to announce that we have been named in the UK’s top five agencies on the elite list in The Drum Digital Census and have finished second in the client poll! In order for agencies to make the elite

/ No comments

Success for INK Digital at the RAR Digital Awards 2015

We’re proper chuffed to announce that we have walked away with an award for the second year in a row at the RAR Digital Awards after winning the ‘On Time’ award at this years’ ceremony. One thing that makes The RAR Digital Awards so special

/ No comments

Success for INK Digital at the RAR Digital Awards 2015

We’re proper chuffed to announce that we have walked away with an award for the second year in a row at the RAR Digital Awards after winning the ‘On Time’ award at this years’ ceremony. One thing that makes The RAR Digital Awards so special

/ No comments

INK-terview: Say Hello to Our Katie!

She rocks a bow tie and sported a leaf costume in her younger years during a fruitful – but short-lived – stint in theatre. Oh, and she’d take a football to a desert island, too. Who are we talking about?  It’s no

/ No comments

INK-terview: Say Hello to Our Katie!

She rocks a bow tie and sported a leaf costume in her younger years during a fruitful – but short-lived – stint in theatre. Oh, and she’d take a football to a desert island, too. Who are we talking about?  It’s no

/ No comments

Tremendous Ten at The RAR Digital Awards

We’re over the moon to announce that we have been shortlisted as finalists in no fewer than TEN categories at the RAR Digital Awards 2015! Finalists are selected based on their performance using ratings and references from the most important judges… their clients, and we couldn’t

/ Comments Off on Tremendous Ten at The RAR Digital Awards

Tremendous Ten at The RAR Digital Awards

We’re over the moon to announce that we have been shortlisted as finalists in no fewer than TEN categories at the RAR Digital Awards 2015! Finalists are selected based on their performance using ratings and references from the most important judges… their clients, and we couldn’t

/ Comments Off on Tremendous Ten at The RAR Digital Awards

BLINK; it’s an email eye-opener for your campaigns

Your email dreams are about to come true as just recently we launched an even better version of BLINK, our fab email marketing platform, which makes the design and sending of campaigns a complete and utter doddle. We know your time

/ No comments

BLINK; it’s an email eye-opener for your campaigns

Your email dreams are about to come true as just recently we launched an even better version of BLINK, our fab email marketing platform, which makes the design and sending of campaigns a complete and utter doddle. We know your time

/ No comments

INK-terviews: 10 Quick Questions With Our Tony

You’ve heard all about what makes our Helen tick, and swatted up on the life and loves of panda-loving Steph and flag-twirling Isabel. And today on the blog, we’ve put Tony – INK’s Head of Digital Development and co-owner – in

/ No comments

INK-terviews: 10 Quick Questions With Our Tony

You’ve heard all about what makes our Helen tick, and swatted up on the life and loves of panda-loving Steph and flag-twirling Isabel. And today on the blog, we’ve put Tony – INK’s Head of Digital Development and co-owner – in

/ No comments

INK’s a Teenager – Happy Birthday to us!

If you didn’t see us shouting about our birthday all over social media, then where have you been?! It’s been our birthday and this year we’re 13! Yes, we’ve become a moody teenager – only kidding we were super excited

/ No comments

INK’s a Teenager – Happy Birthday to us!

If you didn’t see us shouting about our birthday all over social media, then where have you been?! It’s been our birthday and this year we’re 13! Yes, we’ve become a moody teenager – only kidding we were super excited

/ No comments

Elite Status and #1 for Client Satisfaction!

Wahooo! We’re absolutely delighted to announce that we have been crowned the number one agency for client satisfaction and we have received an Elite UK Agency status in the second ever Drum Independent Agencies Census! The Drum Independent Agencies Census was created alongside the Recommended Agency Register

/ Comments Off on Elite Status and #1 for Client Satisfaction!

Elite Status and #1 for Client Satisfaction!

Wahooo! We’re absolutely delighted to announce that we have been crowned the number one agency for client satisfaction and we have received an Elite UK Agency status in the second ever Drum Independent Agencies Census! The Drum Independent Agencies Census was created alongside the Recommended Agency Register

/ Comments Off on Elite Status and #1 for Client Satisfaction!

So, you’ve graduated… what’s next?

My first six months at INK have flown, I already feel like part of the furniture up at INK Towers and, you know what, it’s lovely. I’m really enjoying working with both our talented team and our lovely clients. I’ve

/ No comments

So, you’ve graduated… what’s next?

My first six months at INK have flown, I already feel like part of the furniture up at INK Towers and, you know what, it’s lovely. I’m really enjoying working with both our talented team and our lovely clients. I’ve

/ No comments

Images: How They’ll Help Boost Your Audience via Social Media

They say a picture paints a thousand words – and here at INK, we’d agree. Books with drawings were some of our favourites as kids (who remembers the awesomeness that was The Hungry Caterpillar!), and it’s true that a pal’s

/ No comments

Images: How They’ll Help Boost Your Audience via Social Media

They say a picture paints a thousand words – and here at INK, we’d agree. Books with drawings were some of our favourites as kids (who remembers the awesomeness that was The Hungry Caterpillar!), and it’s true that a pal’s

/ No comments

Creative UX Designers – we want to hear from you!

Are you a fabulously creative and talented UX Designer? Are you ready for an exciting new opportunity to join the Creative Team of the Year 2014? If you’ve shouted “Yes” to both these questions, then we would love to meet you.  We’re looking for

/ No comments

Creative UX Designers – we want to hear from you!

Are you a fabulously creative and talented UX Designer? Are you ready for an exciting new opportunity to join the Creative Team of the Year 2014? If you’ve shouted “Yes” to both these questions, then we would love to meet you.  We’re looking for

/ No comments

Facebook Adds New CTA Button for Businesses

Do you use Facebook on behalf of your business? You may now find it even easier to win new customers, as those clever people behind the social networking site have added a brand new feature: a Call to Action (CTA) button – hooray!

/ Comments Off on Facebook Adds New CTA Button for Businesses

Facebook Adds New CTA Button for Businesses

Do you use Facebook on behalf of your business? You may now find it even easier to win new customers, as those clever people behind the social networking site have added a brand new feature: a Call to Action (CTA) button – hooray!

/ Comments Off on Facebook Adds New CTA Button for Businesses

INK’s Going Global with a Shiny New Studio in Australia!

Awesome news! We’ve been waiting to shout it from the rooftops and finally we can – we’re officially going global! We have expanded our business and are delighted to have just opened our brand new studio in the heart of Melbourne, Australia. Our newly appointed team

/ Comments Off on INK’s Going Global with a Shiny New Studio in Australia!

INK’s Going Global with a Shiny New Studio in Australia!

Awesome news! We’ve been waiting to shout it from the rooftops and finally we can – we’re officially going global! We have expanded our business and are delighted to have just opened our brand new studio in the heart of Melbourne, Australia. Our newly appointed team

/ Comments Off on INK’s Going Global with a Shiny New Studio in Australia!