Tips to create top notch email campaigns in 2017!
We’re email marketing fanatics here at INK and as the New Year is here, we’ve whipped up some top tips that we swear by that can help your campaigns reach new heights in 2017!
Personalise until your heart’s content
Campaign Monitor found that emails are 26% more likely to be opened if personalisation has been used in the subject line. A personal touch is always a winner and it’s super simple to do. We also recommend testing where your personalisation is most effective, whether it be at the beginning or the end of a sentence. Speaking of personalisation, let us tell you about email segmentation…
Win with email segmentation tactics
Segmentation allows you to divide your subscriber list into small handy groups based on a number of data types such as gender, age, geographic location, past purchases etc. to ensure they receive emails perfectly tailored to them. Personalisation-based emails translate into a renewed sense of trust and confidence in your brand and can often lead to higher open/click rates and an increase in sales.
Optimise your emails
Did you know, in October 2016, 56% of emails were opened on a mobile device? (Source: Litmus). Statistics like this, solidify the importance of making sure your email campaigns look wonderful across all devices. We advise performing a litmus test before hitting send to ensure everything looks as it should across different screen sizes and popular email clients. Litmus testing also has the benefit of having your email scanned by every major spam filter before you send, so it really is a no-brainer!
Reap the rewards with automation
Automation can be super effective and once you’re all set up, the rest is a doddle. You can utilise automation in a whole host of ways, here’s just a few examples:
Measuring your results beyond the click
Learning what worked and what didn’t is crucial to evolving your next campaign to make it even better. The likes of Google Analytics makes gaining detailed data simple. Delving into stats such as when users opened an email, when they first interacted, on which platform, which pages they visited on your site and whether they converted the first time they opened the email, or not, are all super important insights that you can use to help fine tune your next email campaign.