Google’s Penguin 4.0 has arrived!

Penguin - Google Update

Google has confirmed the arrival of Penguin 4.0 which is now part of its core algorithm, but what does it mean? Read on as we explain the new update in more detail.

Firstly, to give you some quick insight into what Penguin is, it’s a filter which originally launched back in 2012 to help track down websites which were trying to spam its search results. This includes people buying links to try boost Google rankings. Once Penguin caught spammy sites, they would remain penalised until the next filter ran (something which could take several months) even if they improved and updated their site.

So, what does the new and improved Penguin 4.0 entail?

  • There’s no more periodic refreshes as Penguin now works in real time, which means any changes or updates to your site will be visible shortly after Google re-crawls and re-indexes a page.
  • Previously, Penguin was a site wide penalty. The new Penguin 4.0 is more granular which means ranking updates based on spam signals may impact specific pages, rather than just affecting the ranking of your whole site.

Google have confirmed they are rolling out the Penguin update in all languages. It’s suspected it may take just a few weeks so there is no better time to make sure your site is in tip top shape and if you do see a drop in your rankings, we’re here to help. Don’t hesitate to email us at or give us a bell on 01422 399420.

Sources: Search Engine Land, Google Blog