So, you may have read about Instagram’s announcement a few months ago about some awesome new Instagram Business Tools being rolled out to help brands improve their Instagram strategy.
Well, Instagram are now gradually introducing business profiles across the UK – wahoo! The new features allow companies to change their current account to a new business profile which hosts a contact button, displayed next to the follow button. Users can then contact businesses directly through the Instagram mobile app, which is great news! If you update all your business information, followers can choose to either call, email or get directions which we think is pretty awesome! The new profile also displays the business address under the website’s URL – another handy feature.
Something we’re particularly excited about is the ability to gain insights about followers and posts. Instagram for Business shows top posts, number of weekly impressions, weekly reach and clicks to your website. There is also information about the average times your followers are on Instagram on a typical day which is super useful to gain a truer insight as to when your audience are online. From this, you’re able to make better and more informed decisions as to which posting times will result in the best engagement.
If you haven’t switched your profile over yet – it’s super simple to do. Just head over to your ‘Settings’ on the Instagram mobile app and look out for ‘Switch to business profile’. You’ll be asked to connect your Facebook page, then just review your business information and voilà – you’re all done!
Once you’re all set up, why not have a gander at our Instagram page? We’d love to connect, so whilst you’re there don’t forget to follow us. We have to warn you though, our page contains lots of silliness and cake!