Why future-proofing your digital marketing is crucial: Part 2

Following on from part one of this future-proofing mini series, we’re going to identify some ideas that encourage longevity for customer relationships by building trust – no easy feat! Question what you’re offering A key term we reckon the industry will

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Why future-proofing your digital marketing is crucial: Part 2

Following on from part one of this future-proofing mini series, we’re going to identify some ideas that encourage longevity for customer relationships by building trust – no easy feat! Question what you’re offering A key term we reckon the industry will

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Why future-proofing your digital marketing strategy is crucial: Part 1

The bombardment of information has spawned a generation of time-poor individuals which has not only become a first-world pandemic, but also a challenge and a half for marketers to continuously evolve brands to keep engagement levels buoyant. The only way

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Why future-proofing your digital marketing strategy is crucial: Part 1

The bombardment of information has spawned a generation of time-poor individuals which has not only become a first-world pandemic, but also a challenge and a half for marketers to continuously evolve brands to keep engagement levels buoyant. The only way

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AdWords update to help gain even better results!

Google is releasing an exciting new feature soon which will allow us marketers to test campaign changes and measure how they perform before implementing them. This is a fantastic opportunity to encourage your campaigns to reach new heights. The update consists of three steps: Using drafts

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AdWords update to help gain even better results!

Google is releasing an exciting new feature soon which will allow us marketers to test campaign changes and measure how they perform before implementing them. This is a fantastic opportunity to encourage your campaigns to reach new heights. The update consists of three steps: Using drafts

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We have won Best Website for Princess Yachts!

We are over the moon to announce that we have been crowned winners in the Web category at Creativepool’s Annual awards 2016 for our work with global luxury yacht manufacturer, Princess Yachts! The winners were announced at the exciting launch

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We have won Best Website for Princess Yachts!

We are over the moon to announce that we have been crowned winners in the Web category at Creativepool’s Annual awards 2016 for our work with global luxury yacht manufacturer, Princess Yachts! The winners were announced at the exciting launch

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We need your votes for Creativepool Annual 2016!

We are over the moon to have been shortlisted for not one but TWO categories for the Creativepool 2016 Annual. Creativepool are looking for the best creative work from 2015 to put in the hands of industry leaders, on agency coffee

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We need your votes for Creativepool Annual 2016!

We are over the moon to have been shortlisted for not one but TWO categories for the Creativepool 2016 Annual. Creativepool are looking for the best creative work from 2015 to put in the hands of industry leaders, on agency coffee

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We have made the list of the Top 20 Instagram accounts of UK digital agencies!

We are delighted to have made the list of the Top 20 Instagram accounts of UK digital agencies in 2015. ZoomSphere published a report on 13th January 2016 to see where the top 20 accounts stand in the market and how

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We have made the list of the Top 20 Instagram accounts of UK digital agencies!

We are delighted to have made the list of the Top 20 Instagram accounts of UK digital agencies in 2015. ZoomSphere published a report on 13th January 2016 to see where the top 20 accounts stand in the market and how

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Engaging your Audience Effectively: INK’s 3 Top Tips

Great content, we think, should be to the point. But as well as being snappy, and free of grammatical errors and spelling mistakes (that’s a given!), it should be engaging enough to make you read on. It may use the power of

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Engaging your Audience Effectively: INK’s 3 Top Tips

Great content, we think, should be to the point. But as well as being snappy, and free of grammatical errors and spelling mistakes (that’s a given!), it should be engaging enough to make you read on. It may use the power of

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Is it Time to Polish up Your Digital Image?

It wasn’t too long ago that businesses relied on print media and word-of-mouth alone to advertise their products. Today, there’s a whole host of ways to get your name out there; from online blogs to social media platforms, the possibilities

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Is it Time to Polish up Your Digital Image?

It wasn’t too long ago that businesses relied on print media and word-of-mouth alone to advertise their products. Today, there’s a whole host of ways to get your name out there; from online blogs to social media platforms, the possibilities

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Digital Marketing Trends in 2016: Our Predictions

Eagle-eyed INK blog readers (and those of you with a good memory!) might remember a post we wrote here on the site round about this time last year. And because we like to think we’re more than just a little ahead of

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Digital Marketing Trends in 2016: Our Predictions

Eagle-eyed INK blog readers (and those of you with a good memory!) might remember a post we wrote here on the site round about this time last year. And because we like to think we’re more than just a little ahead of

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INK’s Perfect Christmas 2015

The time has come to reveal INK’s perfect Christmas 2015. We would like to say a huge thank you to everyone who voted for their festive favourites throughout our Clash of the Christmases campaign. After recently going international, we had a major

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INK’s Perfect Christmas 2015

The time has come to reveal INK’s perfect Christmas 2015. We would like to say a huge thank you to everyone who voted for their festive favourites throughout our Clash of the Christmases campaign. After recently going international, we had a major

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Best SEO Campaign Nomination

We recently had some very exciting news land in our inboxes: we’ve been shortlisted for Best SEO Campaign in the Northern Digital Awards 2016! We have recently provided a variety of SEO work to a number of clients so it

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Best SEO Campaign Nomination

We recently had some very exciting news land in our inboxes: we’ve been shortlisted for Best SEO Campaign in the Northern Digital Awards 2016! We have recently provided a variety of SEO work to a number of clients so it

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Count Down to Christmas with INK’s #clashofthechristmases

Some might say Christmas is no time for rivalry; that it’s instead a season for sharing, caring and the all-round spreading of joy. We say all of the above is true, of course it is. But what good is it

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Count Down to Christmas with INK’s #clashofthechristmases

Some might say Christmas is no time for rivalry; that it’s instead a season for sharing, caring and the all-round spreading of joy. We say all of the above is true, of course it is. But what good is it

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INK-terview: Say Hello to Our Becky…

She’s just joined us – just over a month ago - but we bet you knew it wouldn’t be long before we shone the INK-terview spotlight well and truly on our Digital Marketing Executive, Becky Poole. And here she is…telling all about

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INK-terview: Say Hello to Our Becky…

She’s just joined us – just over a month ago - but we bet you knew it wouldn’t be long before we shone the INK-terview spotlight well and truly on our Digital Marketing Executive, Becky Poole. And here she is…telling all about

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Creativity is in our DNA

“Drum roll please…” We’re super proud to announce that we have been shortlisted for not one, but two Drum Network Awards at the 2015 bash! We are over the moon to be nominated for Creative Team of the Year for the

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Creativity is in our DNA

“Drum roll please…” We’re super proud to announce that we have been shortlisted for not one, but two Drum Network Awards at the 2015 bash! We are over the moon to be nominated for Creative Team of the Year for the

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How to Win (Facebook) Friends and Influence Them

Ah, Facebook! What would the social networking site actually be if it weren’t for ‘Likes’? It seems everything, not just on Facebook but on other platforms like it, is geared towards gaining a following, ensuring it stays, and more importantly,

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How to Win (Facebook) Friends and Influence Them

Ah, Facebook! What would the social networking site actually be if it weren’t for ‘Likes’? It seems everything, not just on Facebook but on other platforms like it, is geared towards gaining a following, ensuring it stays, and more importantly,

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Box of Shocks – INK’s Scare-tastic Halloween!

Us INK’ers love Halloween and after our super bake off last year we decided to host a spooktacular INK Halloween afternoon – scares galore with gruesome surprises and plenty of screams. Our Halloween ‘Box of Shocks’ provided lots of hilarious

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Box of Shocks – INK’s Scare-tastic Halloween!

Us INK’ers love Halloween and after our super bake off last year we decided to host a spooktacular INK Halloween afternoon – scares galore with gruesome surprises and plenty of screams. Our Halloween ‘Box of Shocks’ provided lots of hilarious

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How Blogging Can Help Give Your Business a Boost

Struggling to keep up with the ever-changing world of digital marketing? We don’t blame you! Here at INK, we take the many developments of the world of online communications in our stride (after all, it is our job!), but we know

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How Blogging Can Help Give Your Business a Boost

Struggling to keep up with the ever-changing world of digital marketing? We don’t blame you! Here at INK, we take the many developments of the world of online communications in our stride (after all, it is our job!), but we know

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INK-terview: 10 Quick Questions with Our Jay

So, by now you’ve met our brand new Australia-based Head of Digital Jay Salter, but no one really knows a person until they’ve really been put under the INK-terview spotlight, eh? Prepare to really get to know our Jay, then, as

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INK-terview: 10 Quick Questions with Our Jay

So, by now you’ve met our brand new Australia-based Head of Digital Jay Salter, but no one really knows a person until they’ve really been put under the INK-terview spotlight, eh? Prepare to really get to know our Jay, then, as

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Meet Becky – Our New Digital Marketing Exec!

We would like to say hello and a warm welcome to our latest addition to the INK team – Becky Poole, our new Digital Marketing Executive. Becky has worked within marketing since graduating last year with a first class honours degree

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Meet Becky – Our New Digital Marketing Exec!

We would like to say hello and a warm welcome to our latest addition to the INK team – Becky Poole, our new Digital Marketing Executive. Becky has worked within marketing since graduating last year with a first class honours degree

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A warm welcome to Jules, our new Senior Strategist!

We would love to introduce you to our amazing new Senior Strategist, Jules Goldup, who has joined the team at INK Towers. Jules has over 12 years’ experience working in digital, and she will be helping to keep all our projects on track and

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A warm welcome to Jules, our new Senior Strategist!

We would love to introduce you to our amazing new Senior Strategist, Jules Goldup, who has joined the team at INK Towers. Jules has over 12 years’ experience working in digital, and she will be helping to keep all our projects on track and

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A ‘Sweet’ Victory at Our Macmillan Cake & Coffee Morning

When we do cake-related activities here at INK, we don’t do them by half. And by that we mean, only the full cake will do. Nom, nom, nomity nom! Joking aside, our latest INK cakefest was for a very important

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A ‘Sweet’ Victory at Our Macmillan Cake & Coffee Morning

When we do cake-related activities here at INK, we don’t do them by half. And by that we mean, only the full cake will do. Nom, nom, nomity nom! Joking aside, our latest INK cakefest was for a very important

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INK voted as Top 5 Elite Agency in the UK

We’re proud as punch to announce that we have been named in the UK’s top five agencies on the elite list in The Drum Digital Census and have finished second in the client poll! In order for agencies to make the elite

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INK voted as Top 5 Elite Agency in the UK

We’re proud as punch to announce that we have been named in the UK’s top five agencies on the elite list in The Drum Digital Census and have finished second in the client poll! In order for agencies to make the elite

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Welcome to our Head of Digital, Jay!

We may have mentioned a couple of times (ahem) that we’ve spread our wings and opened a fab new studio Down Under! Last month Helen and Tony were busy bees in Australia recruiting the best of the best and we’d like

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Welcome to our Head of Digital, Jay!

We may have mentioned a couple of times (ahem) that we’ve spread our wings and opened a fab new studio Down Under! Last month Helen and Tony were busy bees in Australia recruiting the best of the best and we’d like

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INK-terview: It’s Our Alex!

Ah, Alex! You can pretty much guarantee lots of smiles and laughter with our Alex around. And cakes. Lots of them. His wife (Mrs Berry, no less – no, not that one!) is a whizz with a whisk, and she just

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INK-terview: It’s Our Alex!

Ah, Alex! You can pretty much guarantee lots of smiles and laughter with our Alex around. And cakes. Lots of them. His wife (Mrs Berry, no less – no, not that one!) is a whizz with a whisk, and she just

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INK-terview: Meet Our Louise…

You’d never guess that our Louise – part of our client services team – can do a cracking impression of those Geordie scamps, Ant and Dec. But believe us when we say, it’s true. They’re good these INK-terviews, aren’t they?

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INK-terview: Meet Our Louise…

You’d never guess that our Louise – part of our client services team – can do a cracking impression of those Geordie scamps, Ant and Dec. But believe us when we say, it’s true. They’re good these INK-terviews, aren’t they?

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Yay! Nomination News Just In…

It’s been a whirlwind few weeks here at INK Towers as we have been working on a top secret project behind the scenes. But while we have been getting ready for what’s expected to be a busy few weeks, some super exciting

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Yay! Nomination News Just In…

It’s been a whirlwind few weeks here at INK Towers as we have been working on a top secret project behind the scenes. But while we have been getting ready for what’s expected to be a busy few weeks, some super exciting

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A warm welcome to Conrad

We’d like to say a huge hello to the latest friendly face to join the team here at INK – Conrad Easton, our amazing new Head of Operations. With over 12 years experience in the digital arena, he has a wealth skills and

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A warm welcome to Conrad

We’d like to say a huge hello to the latest friendly face to join the team here at INK – Conrad Easton, our amazing new Head of Operations. With over 12 years experience in the digital arena, he has a wealth skills and

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INK-terview: Say Hello to Our Lauren

Been catching up with our series of INK-terviews with our lovely, talented team? If not, where have you been?! This week, it’s our fabulous copywriter Lauren’s turn in the hot seat as she chats Victoria sponge skills, lucky streaks and the much-loved

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INK-terview: Say Hello to Our Lauren

Been catching up with our series of INK-terviews with our lovely, talented team? If not, where have you been?! This week, it’s our fabulous copywriter Lauren’s turn in the hot seat as she chats Victoria sponge skills, lucky streaks and the much-loved

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INK-terview: 10 Quick Questions with Our Jen

You’ve already discovered a lot of juicy gossip about several members of the INK team, but today in the spotlight it’s our Jen Appleton – one of our newest recruits here at INK. She’s a keen cyclist (in fact, she’s even

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INK-terview: 10 Quick Questions with Our Jen

You’ve already discovered a lot of juicy gossip about several members of the INK team, but today in the spotlight it’s our Jen Appleton – one of our newest recruits here at INK. She’s a keen cyclist (in fact, she’s even

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INK’s Treat Elite #3 – Louise’s story

As Treat Elite has been on hiatus for a while due to various team members being on holiday, here’s a refresher on what it’s all about. So, each month two INKers are chosen at random to spend £25 on a

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INK’s Treat Elite #3 – Louise’s story

As Treat Elite has been on hiatus for a while due to various team members being on holiday, here’s a refresher on what it’s all about. So, each month two INKers are chosen at random to spend £25 on a

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INK-terview: 10 Quick Questions with Our Nathan

You rarely spot our Nathan without a huge smile on his face – which is just one of the reasons we love him. An eternally happy chappy, Nathan – INK’s talented digital Marketing Executive – is a big music fan

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INK-terview: 10 Quick Questions with Our Nathan

You rarely spot our Nathan without a huge smile on his face – which is just one of the reasons we love him. An eternally happy chappy, Nathan – INK’s talented digital Marketing Executive – is a big music fan

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INK-terview: Our Matt’s in the Spotlight

It’s that time again, folks! Time to put another member of the INK team under the studio spotlight and subject them to a (not-so-grueling, actually) set of questions. This week it’s the turn of Matt Mawford, our Senior Developer here

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INK-terview: Our Matt’s in the Spotlight

It’s that time again, folks! Time to put another member of the INK team under the studio spotlight and subject them to a (not-so-grueling, actually) set of questions. This week it’s the turn of Matt Mawford, our Senior Developer here

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Success for INK Digital at the RAR Digital Awards 2015

We’re proper chuffed to announce that we have walked away with an award for the second year in a row at the RAR Digital Awards after winning the ‘On Time’ award at this years’ ceremony. One thing that makes The RAR Digital Awards so special

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Success for INK Digital at the RAR Digital Awards 2015

We’re proper chuffed to announce that we have walked away with an award for the second year in a row at the RAR Digital Awards after winning the ‘On Time’ award at this years’ ceremony. One thing that makes The RAR Digital Awards so special

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INK-terview: Say Hello to Our Rich!

Our Rich loves LEGO – and if he wasn’t working at INK he very much sees himself at the brand’s headquarters in Denmark. Anyone else see the one-off TV show last night? It seems Rich did and now he’s considering

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INK-terview: Say Hello to Our Rich!

Our Rich loves LEGO – and if he wasn’t working at INK he very much sees himself at the brand’s headquarters in Denmark. Anyone else see the one-off TV show last night? It seems Rich did and now he’s considering

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INK-terview: Say Hello to Our Katie!

She rocks a bow tie and sported a leaf costume in her younger years during a fruitful – but short-lived – stint in theatre. Oh, and she’d take a football to a desert island, too. Who are we talking about?  It’s no

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INK-terview: Say Hello to Our Katie!

She rocks a bow tie and sported a leaf costume in her younger years during a fruitful – but short-lived – stint in theatre. Oh, and she’d take a football to a desert island, too. Who are we talking about?  It’s no

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Tremendous Ten at The RAR Digital Awards

We’re over the moon to announce that we have been shortlisted as finalists in no fewer than TEN categories at the RAR Digital Awards 2015! Finalists are selected based on their performance using ratings and references from the most important judges… their clients, and we couldn’t

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Tremendous Ten at The RAR Digital Awards

We’re over the moon to announce that we have been shortlisted as finalists in no fewer than TEN categories at the RAR Digital Awards 2015! Finalists are selected based on their performance using ratings and references from the most important judges… their clients, and we couldn’t

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BLINK; it’s an email eye-opener for your campaigns

Your email dreams are about to come true as just recently we launched an even better version of BLINK, our fab email marketing platform, which makes the design and sending of campaigns a complete and utter doddle. We know your time

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BLINK; it’s an email eye-opener for your campaigns

Your email dreams are about to come true as just recently we launched an even better version of BLINK, our fab email marketing platform, which makes the design and sending of campaigns a complete and utter doddle. We know your time

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INK-terviews: 10 Quick Questions With Our Tony

You’ve heard all about what makes our Helen tick, and swatted up on the life and loves of panda-loving Steph and flag-twirling Isabel. And today on the blog, we’ve put Tony – INK’s Head of Digital Development and co-owner – in

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INK-terviews: 10 Quick Questions With Our Tony

You’ve heard all about what makes our Helen tick, and swatted up on the life and loves of panda-loving Steph and flag-twirling Isabel. And today on the blog, we’ve put Tony – INK’s Head of Digital Development and co-owner – in

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INK’s a Teenager – Happy Birthday to us!

If you didn’t see us shouting about our birthday all over social media, then where have you been?! It’s been our birthday and this year we’re 13! Yes, we’ve become a moody teenager – only kidding we were super excited

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INK’s a Teenager – Happy Birthday to us!

If you didn’t see us shouting about our birthday all over social media, then where have you been?! It’s been our birthday and this year we’re 13! Yes, we’ve become a moody teenager – only kidding we were super excited

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INK-terviews: 10 Quick Questions With Our Isabel

Hooray, it’s the third of our INK team interviews. We like to call them INKterviews, because, well, we love a good pun. In the spotlight today is our Isabel, one of the newest team members in our Halifax studio. She

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INK-terviews: 10 Quick Questions With Our Isabel

Hooray, it’s the third of our INK team interviews. We like to call them INKterviews, because, well, we love a good pun. In the spotlight today is our Isabel, one of the newest team members in our Halifax studio. She

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